McKenzie Mist Water Website Rebrand
Literally Out of the Ashes
The Website
Rebirth/Rebrand
After losing a production facility and home located near Blue River, Oregon, to the 2020 Holiday Farm fire in the Oregon Cascades, woman-owned McKenzie Mist Water Company had some rethinking, reorganizing, and rebuilding to do. It wasn't easy.
Before the fire, McKenzie Mist President, Molly Morris, and I had been talking about new labels for her bottled water. After the fire, with her facility rebuilt, we talked about a whole new look. A rebrand. A refreshed look for a refreshed business. Check out the story, the revised logo, new labels, and delivery truck wraps here on the McKenzie Mist Water Company Rebrand page.
You can see we had a lot of fun giving the face of McKenzie Mist a makeover. One that we believe reveals more accurately the true nature, origins, and purity of McKenzie Mist water. Water born of the mountains and magnificent landscape. Tested and proven to be naturally clean, pure, and ready to drink right at the source!
Once the brand got a facelift on paper, we turned our attention to the website. New, on-brand photography, a refreshing and brighter color palette, call-to-action buttons throughout the site, and a beautiful homepage video. All of this is designed not only to be an appealing, attractive site, but to make it easy to contact, open an account, and set up delivery of McKenzie Mist water. And we keep working to improve that. Establishing an online payment portal is also in the works.
Every company is unique with its own personality and values. In keeping with their values and business model, mckenziemist.com is not an e-commerce site. Molly and her team pride themselves on the local, personal touch with their customers. So the website guides the visitor to getting connected to real, friendly, and helpful people. The site copy is carefully written and edited to be concise and easily read to give business and residential customers just the information they need to make an informed decision and contact real people to help them fill their water needs.
“Darla surpassed my expectations...”
Darla surpassed my expectations when she designed our new website.
Our company had an antiquated, unattractive website. It was literally embarrassing. We had struggled with concept, design and other designers until Darla accepted the challenge. She learned about our business, heard my ideas, wants and needs, and quickly got to work generating ideas and producing content.
We worked closely together in the beginning, then she took the project and ran- producing a modern, attractive website in a short amount of time. She is great at being accessible and responsive-making changes and little tweaks with no muss or fuss. We are now proud of our beautiful website. It is the primary and first point of contact that new customers have with our company and our product, so it is important that it look great! Customers now mention how attractive it is when they call in.
Working with Darla was a real pleasure. I highly recommend Darla to any business who is looking for a creative, efficient, experienced designer.”
Molly Morris
President, McKenzie Mist Water Company - Eugene, OR
Visit https://www.mckenziemist.com/