Literally out of the ashes!

After losing a production facility and home located near Blue River, Oregon to the 2020 Holiday Farm fire in the Oregon Cascades, woman owned McKenzie Mist Water Company had some rethinking, reorganizing and rebuilding to do. It wasn’t easy.

Before the fire, McKenzie Mist President, Molly Morris and I had been talking about new labels for her bottled water, after the fire with her facility rebuilt we talked about a whole new look. A rebrand. A refreshed look for a refreshed business. Check out the story, the revised logo, new labels, and delivery truck wraps here on the McKenzie Mist Water Company Rebrand page.

You can see we had a lot of fun giving the face of McKenzie Mist a makeover. One we believe reveals more accurately the true nature, origins and purity of McKenzie Mist water. Water born of the mountains and magnificent landscape. Tested and proved to be naturally clean, pure and ready to drink right at the source!

Once the brand got a facelift on paper, we turned our attention to the website. New, on brand photography, a refreshing, brighter color palette, call to action buttons throughout the site, beautiful homepage video. All of this designed not only to be an appealing, attractive site, but to make it easy to contact, open an account and set up delivery of McKenzie Mist water. And we keep working to improve that. Establishing an online payment portal is also in the works.

Every company is unique with its own personality and values. In keeping with their values and business model mckenziemist.com is not an e-commerce site. Molly and her team pride themselves on the local, personal touch with their customers. So the website guides the visitor to getting connected to real, friendly, and helpful people. The site copy is carefully written and edited to be concise and easily read to give business and residential customers just the information they need to make an informed decision and contact real people to help them fill their water needs.